ADVERTISING OPPORTUNITIES In order to connect creative minds with the corporate world and vice versa, IM-BOOT offers a variety of services to connect and to create awareness for each other. This page is dedicated to show you how and to allow for a few more insights into the overall concept of IM-BOOT. MISSION IM-BOOT is in business to create awareness for the importance of creative problem solving and/or applied creativity as an mechanism to cope with today's and tomorrow's challenges in society, business and on the personal level. IM-BOOT's aim is to encourage knowledge transfer and to foster the application of creativity in daily life. It offers a transnational marketing platform for creative and innovative people to share their experience and expertise and to connect and to get connected. THE BRAND IM-BOOT's Value Chain Model and solar system includes a unique combination of content (magazine+ newsletter), community (CIWI) and channels for distribution of content. People in the driving seat of creativity and innovation form the core of the brand model of IM-BOOT. Stories are IM-BOOT's primary means to connect with people of interest. Media types are only channels of how to connect, rather than the ether itself. That's why the core, the PEOPLE are surrounded by STORIES as the skin, which helps us to connect to the heart of the model. While IM-BOOT's core activities focus on collecting, producing, marketing, selling, distributing of content, there will be a strong link between the content, people's stories and the networking platform of CIWI. TARGET GROUP -- ENDUSER -- IM-BOOT targets people with substantial interest in creativity and innovation related issues, including but not exclusive: innovation professionals like academics, CEOs, entrepreneurs, innovation managers, consultants, trainers, scholars and students. -- COMPANIES / AUTHORITIES -- IM-BOOT allows to extend the market reach of those companies, (a) which do not have the resources to disseminate their specific product or service offering to other markets or (b) which would like to increase their awareness and therefore the probability to be contacted by prospects utilizing a premium content context and lifestyle magazine. Interested companies will profit from the positive approach to people, cultures and countries. REGIONAL COVERAGE People all over the world with Internet access and English language skills, including North & Latin America, Europe, Africa, Asia and Australia. In a later stage of IM-BOOT's roadmap, it is intended to offer additional language versions as well. THE UNIQUE STORYTELLING PROPOSITION (USP) -- CONTENT STRATEGY -- IM-BOOT focuses on people's stories, famous and not so well known people in the driving seat of change in their context. This is the unique storytelling proposition (USP) where IM-BOOT excels from all other creativity oriented websites. Through the eyes of a storyteller, IM-BOOT has a close look at the strenghts and the positive sides of culture and the respective countries - mirrored by the people. Readers get an highly emotional impression of cultural diversity & richness. The interviews also cover people known locally and with local impact, but who's stories can provide with insights of global interest. Experiences from which other people in other corners of our blue planet can learn and profit from. -- DELIVERY CONCEPT -- IM-BOOT is delivered as a pure online magazine for free to everyone interested in the -- DELIVERY CONCEPT -- IM-BOOT is delivered as a monthly and pure online magazine for free to everyone interested in creativity and innovation related topics from all over the world. To stay informed, people are invited to subscribe to the free-of-charge newsletter as well, which keeps them in the loop and informs them about its latest edition. As IM-BOOT is rich of content interesting for entrepreneurs, innovation managers, CEOs, scholars and students, the content is not only delivered through IM-BOOT's own channels. Additional content partnerships allow me to post relevant and inspiring content to 20,000 reader's worldwide on a monthly base. This multi-channel strategy (content+ newsletter+ magazine+ partners) is the reason, why all advertisers and sponsors profit more than by the standard standalone banner strategies and offerings. Second, as IM-BOOT is not a newsservice but a magazine, all content will be permanently available throughout IM-BOOT's normal content lifecycle - typically one year until renewal (re-launch) but with several frequent updates or content changes regarding the people interviewed. -- END USER EXPERIENCE -- IM-BOOT wants its readers to find inspiration and to invite to discover new territories of knowledge also by travelling and serendipity walks - without the intend to become a tourism site. Travelling content and information can only be delivered by those parties and authorities which are in charge of it in the respective countries. The unique combination of content and (your) advertising/sponsoring, the content-advertising integration, is what makes it a powerful instrument to market your strenghts as well. The positive stories of individuals in the countries create a positive atmosphere of change and the desire to obtain more indepth information. While getting familiar with the interviewees, readers can also sense some kind of familarity with the country. IM-BOOT's content and site strategy catalyzes a trust building process, through which relationship can be initiated and maintained. While conferences adressing leadership, innovation or creativity issues, will get an additional awareness through the direct link between IM-BOOT's featured content and conference websites, readers and members of IM-BOOT will also substantially benefit, as conference organizers offer discounts on entrance fees up to 15%, which lead to substantial cost savings in return. ADVERTISING OPPORTUNITIES LOCAL AND NEWSLETTER ADS logo integration on a country microsite, e.g. US, Canada, Germany at 100 € excl. VAT/year logo links to an additional sublevel page, with more details about your business - at 100 € excl. VAT/year logo links to an additional sublevel page, which includes a Sponsored Interview with you - at 200 € excl. VAT, online for one year OR BUNDLE OFFERING logo on one country microsite + additional sublevel page + logo in the newsletter at the price of 400 € excl. VAT/year (valid until Jan. 2006) ONLY GLOBAL ADVERTISING logo published on the startpage of the magazine for 60 € excl. VAT/month. Discounts for longer periods are available upon request. Send email to advertising (AT) im-boot.org. This opportunity is limited to max. 10 advertisers and will be offered on a first-in first-serves basis. YELLOW PAGES & CALENDAR A standard listing in the Yellow Pages of Creativity Experts Worldwide can be purchased at 20 € excl. VAT/year A single event announcement is available at the price of 5 € excl. VAT each or as Event Announcement Bundle at the price of 20 € excl. VAT per year without limits in number as long as the organizing company is the same as the one placing the order Send all inquiries to advertising (AT) im-boot.org

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Published on: 2005-01-23 (7268 reads)